www.stadiumexplorer.com

The challenge

In a competitive industry, Brighton and Hove Albion wanted to set themselves ahead as innovators in their field, create a buzz around the new stadium and sell season tickets.

Our solution

We built an accurate 3D model of the stadium that fans could move around and explore, whilst interacting with information embedded within the environment. Fans can see the view from prospective season ticket seats, explore concourses or see player profiles by clicking on shirts in the changing rooms.

The results

Aided season ticket sales - which sold out 3 months before first match

Created a PR buzz around the 3D model itself

Educated new visitors as to the layout of the new stadium

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